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Recent News

Alejandro Betancourt López and the Future of Retail
In partnership with Amazon, Hawkers joined a curated list of brands offering VTO on Amazon UK.
Dec 17, 2024


How Alejandro Betancourt López Positioned Hawkers as a Leader in Affordable Sunglasses Through Smart Digital Marketing
Alejandro Betancourt López has steered Hawkers from a scrappy startup to a global brand by focusing on affordable yet stylish sunglasses.
Dec 11, 2024


Leopoldo Alejandro Betancourt López Drives Hawkers’ Ambitious Plan to Double Sales by 2026
Hawkers, the Spanish eyewear company that rocketed from “what’s that?” to must-have since its founding in 2013, is embarking on an...
Oct 16, 2024


Alejandro Betancourt López and the Making of the Hawkers Generation
Riddle me this: When is a pair of sunglasses more than just a mere fashion accessory? When it’s a pair of Hawkers, says Alejandro...
Oct 16, 2024


Alejandro Betancourt López Guides Hawkers’ Shift to Physical Retail With Mexico Expansion
Hawkers, led by Alejandro Betancourt López, made a bold move by deciding to sell its affordable and stylish sunglasses primarily through...
Oct 16, 2024


Alejandro Betancourt López Leads Hawkers’ Retail Expansion with New Optical Store in Barcelona, Spain
Hawkers, a brand that has redefined the eyewear market with its stylish and affordable products, has recently taken a significant step in...
Oct 16, 2024


Inside Leopoldo Alejandro Betancourt López’s Disruptive Digital-First Strategy for Hawkers
Like it or not, digital innovation isn’t a trend; it's a revolution. Leopoldo Alejandro Betancourt López, president of disruptive...
Apr 24, 2024


Navigating Global Expansion: Alejandro Betancourt López’s Blueprint for Hawkers’ Success
What does it mean to move a company from good to unstoppable? For Alejandro Betancourt López and Hawkers, it means going global. Before...
Feb 7, 2024
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